Elvira: Mistress of the Dark was produced by NBC, which set up a distribution deal with New World Pictures. Just as the film was slated to hit theaters, New World filed for bankruptcy. The marketing campaign was abruptly halted and the release was scaled back from thousands of theaters to just a few hundred. Critics were brutal and, without promotion to entice potential viewers, the film bombed at the box office, though it later became a best-seller on video and one of the highest-rated programs of the year when NBC aired it in 1990.
As today is National Coming Out Day, I thought it would be appropriate to feature Elvira.
A kid of the 80s, I adored Elvira and this movie. Learn more behind-the-scenes facts at IMDb Trivia: Elvira—Mistress of the Dark (1988).